The Importance of Dentist Reviews for Dental Marketing
Patient reviews can be a very powerful tool to acquire new patients. When patients search online for a new dentist, they typically look to see what kind of reviews patients have left for your practice.
Dentist reviews are extremely important to the success of a dentist’s practice but yet are often times disregarded. Unfortunately just one negative patient review could cause big problems for the future success of your practice.
Patient reviews can be a very powerful tool to acquire new patients. When patients search online for a new dentist, they typically look to see what kind of reviews patients have left for your practice. Positive reviews help prospective patients decide that your practice is somewhere they’d like to go to employ dental services. Furthermore, patient reviews are factored in to how well your website and your Google+ listing is ranked.
Prevention of Negative Reviews
The best way to combat negative reviews is to avoid them completely. It’s of paramount importance to stress friendliness and customer service concepts to your dental staff to ensure that patients are more than satisfied with your services and inclined to leave positive reviews for you.
Respond to Negative Review
In some cases you will find that you are able to respond to a negative review when you believe the review was left unjustly. While it’s great to be able to respond to such negative reviews, it’s important to stress friendliness and professionalism in how you respond to such reviews.
Responding professionally demonstrates that you are concerned about customer service and patient satisfaction. When you respond to negative reviews, it shows initiative and concern in the community that you are interested in turning this one negative review into an opportunity to make things better. In your response stress that your practice strives for customer service and customer satisfaction and what it can offer to make good of the situation.
Ask For the Negative Review to Be Taken Down
If you are unable to respond to the negative review or believe the negative review is derogatory, offensive, or unjustified, then ask to have the review removed. The chances that this will occur are unlikely but it doesn’t hurt to ask.
Counteract Negative Reviews With Positive Reviews
So you’re stuck with a negative review. Now what do you do? Immediately train your staff to start focusing on providing stellar customer service. Then begin asking patients to review the dentist in the dentist directory where you are listed and on your Google+ Business Page. After you have accumulated enough positive reviews, the one negative review won’t seem that bad and will be considered an “outlier” amongst the reviews.
To find dentist reviews online, check out Findmydentist.com
Categories: Dental Marketing, Dentists
Topics: Tags: community, customer satisfaction, customer service, dental, dental market, dental marketing, dental services, dental staff, dentist, dentist reviews