If you are a dentist, you definitely need to have a very good understanding of advertising practices and marketing strategies.
The two are very often used interchangeably, but they are not. In order for your practice to really benefit from advertising or marketing strategies, you need to implement these correctly.
Dental advertising tactics include all those practices where you actually pay for a TV commercial, a radio commercial, or when you place an ad in the local newspapers or magazines. On the other hand, dental marketing is a much wider notion which basically covers everything regarding the relationship between you and your patients.
Your dental marketing strategies are determined by everything starting with your staff, and finishing with how you present your business on a Facebook or Twitter page.
The greatest majority of dentists clearly know that in order to achieve higher profits, and in order for the world to know them, they need to advertise. Many times, they stop at advertising and forget about the so important dental marketing strategies. For a successful business, you need to do both.
Here are 4 important dental marketing strategies that you should implement:
1. Professional Dental Website
Build a professional website, or revise it if you already have one. Several statistics show that people will research your business online and check your website before calling in for appointments. Make sure to keep the website clean &clear, with an easy to use interface. You don’t need to exaggerate, because that will make your site look unprofessional. Make sure to hire the services of a professional web design firm in order to build/ revise your presentation website.
2. Dental Newsletter
Create e-Newsletters: on your website you should have an area where you collect email addresses of those who subscribe to your page. Then use your database of emails for sending newsletters that contain information regarding the discounts that you offer, and once in a while you could also send out educational material such as free tips for better dental care.
If you send out such a newsletter once a month, you can say that you are connected with your patients/visitors/subscribers, who will definitely choose you for their dental problems, because you are professional.
3. Quality Dental Staff
Hire quality staff: Remember that the Front desk receptionist is the one who interacts first with your patients. The credibility of your business lies many times in the hands of the staff you work closely with. It may easily happen that if the receptionist is not of the highest caliber for instance, you may end up loosing several patients. You cannot afford to lose patients because of the mistakes that other make.
4. Social Media Activity
Connect to social media portals – a great way to make yourself known to the world is to connect with the huge online market. If you create a nice Facebook page, you are basically putting your business on a marketplace which has 500 million+ users. From there on, closing partnerships, attracting new patients, or sending out important messages will become the easiest thing.