Biolase Technology, a provider of dental laser systems, has launched its new Waterlase C100 hard and soft tissue laser. The device is priced to appeal to a broader section of the dental market.
Based on market research, Jake St. Philip, Biolase CEO, believes a broader product offering to complements the company’s flagship Waterlase MD will increase adoption rates across segments of the dental market – specifically dentists who are just beginning to build their practices.
Designed for the restorative general dentist, Biolase’s Waterlase C100 is said to provide clinical procedures including cavity preparation, early stage periodontal therapy and soft tissue procedures with more patient comfort compared to conventional instrumentation. First customer deliveries are expected to begin before the end of third quarter 2008.
The Waterlase C100 is scheduled to be launched at the national sales meeting of the company’s exclusive North American distribution partner Henry Schein Dental, part of Melville, NY-based Henry Schein, Inc. It is also slated to be launched in Europe, as well as in other markets including Korea, Japan, Germany, Spain, Australia and New Zealand.
According to the company, the Waterlase C100 all-tissue laser combines Waterlase yttrium scandium gallium garnet (YSGG) technology with excellent reliability, clinician control, operating efficiency, and flexibility in tip and accessory selection.
Because of its high cost ($85,000 – $100,000), the feature-rich Waterlase MD is better suited to dentists with well-established practices. Previously, Biolase had tried to drum up sales of Waterlase MD by offering promotions in conjunction with distributor Sullivan-Schein. That offer, from 2007, consisted of a $5,000 discount plus a 50-inch plasma TV and a $5,000 Sullivan-Schein merchandise gift certificate.
St. Philip said, “Our goal is to provide every dentist a laser product that addresses the needs of his or her dental practice over time. The Waterlase MD is ideal for anyone with a well-established and successful practice. And now, with the introduction of the Waterlase C100, all-tissue laser dentistry is affordable to an entire new generation of dentists and a wide range of practices that desire to provide their patients with the benefits of both hard and soft tissue laser procedures but have not been in a position to purchase our more feature-rich, high-end Waterlase MD.”
By materials of dentaleconomics.com, tradingmarkets.com and onemedplace.com.