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Lindsay Lohan’s Mother Launches Eco-Friendly Toothbrush

March 21st, 2010

Lindsay Lohan’s mother Dina is launching her own environmentally-friendly toothbrush in a bid to raise awareness about water conservation.

The Lohan Green Tooth Brush is a liquid-free device that claims to save the user two gallons of water a day.

Dina Lohan unveiled the toothbrush at the Go Green Expo in New York on Friday (19Mar10), when she joined environmental campaigners to highlight the millions of people in less economically developed nations who don’t have access to clean water.

Created by UTC Aquafree, the toothbrush works on a cartridge system that supplies liquid toothpaste to the brush head.

DENTAL ADVERTISING

In 2006 the US EPA estimated that the average citizen wasted 2 gallons of H2O daily as part of brushing ones teeth and oral hygiene.

Today that might amount to 600 million gallons daily!

However, recent state studies reflect a positive result of government campaigns to educate citizens: A majority of the people surveyed have reduced water waste during tooth brushing by over 50%.

Using a cup to rinse the brush and to wash out ones mouth can reduce the waste even more.

Over 2 billion people in the world don’t have access to sanitary water.

The Lohan Freedom Brush may provide a healthy alternative as well as contribute to the well being of others in which water conservation is mandatory.

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