The Fierce Competition over Names and Titles in the Dental Implant Field
The American Academy of Implant Dentistry is suing the Florida based American Dental Implant association, stating that the company is actually trying to build a false reputation.
The AAID says that the Florida based company is advertising itself as being the oldest group in implant dentistry, and tries to attract thus to recruit dentists from all over to get their training and certification in the field of implantology with their company. The AAID has filed a complaint with the U.S. District Court in Chicago.
The Florida group has falsely used the name “American Implant Dentistry Association”, and thus several dentists were actually misled, thinking they are going to deal with the Chicago based AAID, which has got a huge reputation and currently well over 4,000 active members.
The Florida based group has been founded by Dr. Arun Garg, who states in an email that the Chicago group only tries to defame an extremely reputed competitor. Dr. Garg has clearly refused any charges pointing at using the title of the dentistry association AAID.
The dental implants field is a boosting business in today’s oral health field, and this lawsuit seems to have arrived at an inappropriate timing. People all over the world prefer the dental implants even if the cost ranges between $4,000 and $5,000, because these represent a much more efficient solution than the traditional dentures.
A study released by iData Research Inc. shows that there is a fierce competition on the market, mainly because there are plenty of companies hitting the market with innovative products used in the dental implant procedures.
There is always room for even better, even more sophisticated technologies, so the market for such products is in continuous expansion. According to current estimations, by 2018, we’ll see a market growth for such products, of up to $1.54 billion.
Other studies clearly show that the main candidates for dental implants in the US are people between 65 and 74 years old- because today, about 26% of the population in this age range struggles with complete edentulism (loss of all their teeth). Even the elderly population now starts thinking very efficiently, and dentists say there is a clear trend according to which these people choose the dental implants instead of the traditional dentures ad bridges.
The Florida Group is charged with “trademark infringement” in this particular lawsuit, but the group is yet to file a clear official response to the complaint they received from AAID.
Categories: Dental News
Topics: Tags: advertising, America, association, dental, dental implant, dental implant procedure, dental implant procedures, dental implants, dentist, dentistry