By Naren Arulrajah with Vikas Vij
Blogging, whether you do it on your own dental website or blog, or for an independent article site, blog or online magazine, can be an effective way to attract the attention of your target audience. However, many times a blog post or an article may lose out in one of the most vital areas – the title.
Here are three tips to keep in mind when creating a title for your dental blog post:
Look for Inspiration within your Content
You do not necessarily have to begin writing the content after having created a blog post title. You can start with a working title and go on to complete your article or blog post. Once you are done, you can look for something interesting that you might have written in the content that truly stands out.
Strike a Chord with your Average Reader’s Personality
In professional writing, always remember that you are not writing for your own pleasure, but for the pleasure of your readers. Consider the personality profile of your average reader, and come up with a title that may resonate with their persona. You have to give them something they can instantly relate to, and your blog post title is the best place to start.
Focus on the Current Trends
While considering a title for your blog post, think of what kind of queries or conversations your readers have been having with you of late. Make sure your title is trendy and in line with the current interests of your target audiences. Even if the title may not entirely be based on such trends, but try to include a keyword or a key phrase that is currently prevalent.
In the online world, readers have a very limited attention span, and they will not go through the content of your blog, unless the title is appealing enough to draw their curiosity. Consider it as the most important element of your blog post and optimize it for SEO in order to achieve higher readership.
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists.
With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.