Know Your Patient
Let’s face it. Absolutely no one enjoys going to the dentist, it is one of the most dreaded doctor-related activities in our society as it stands.
There is no one who dreads the dentist more than a child, especially a child who needs more than a check-up and cleaning! When making the jump to online marketing for your practice, make certain that you are able to accommodate not only the parents of the child, but the child themselves.
Certainly, in a lot of cases, the parents are going to be the worst part of the equation, concerned that they are doing right by their child as well as concerned that their child is not too terrified…or worse, projecting their own fears onto the child and the experience they are about to endure.
When creating your website, make sure that you are keeping the following in mind:
- Use simple language: Not so much underestimating your patients understanding, but making sure that the parent can show the child the website and the child as well can understand what is going on.
- Make your images bright and welcoming for the age group you are targeting: For example, if you are targeting the parents of young children who might need your services earlier in life rather than later, have an entire page dedicated to that child and use images of animals with bright smiles and toothbrushes in hand.
- Make it easy for a parent to make an appointment: Parents do not have a ton of time; therefore, making it easy for them to book an appointment either through an online booking form and/or downloadable forms for them to print out before the appointment is crucial.
So, you have that initial appointment, what next?
Great! Your first client (what is meant by client is one parent(s)/child unit), now that their time on your website is done except may be for a quick address check for directions (You do have a Google map installed that will offer directions for both driving and public transit, right?), your next step in the marketing/customer service process is to send out an informational packet with directions, a basic profile form and other forms that your clinic/practice might require in order to make the check-in process as quick as possible.
Also, sending out a child friendly (and age appropriate) flyer about how their visit will go, and perhaps some small promotional item such as a tooth brush the child will feel involved in the process of caring for their dental health, and this will help ensure that the child remains involved life-long.
In the end…
Promoting out patients and clients dental health and well-being both through service and instruction should be the top of our priorities at all time. By relating to our younger clients, we ensure a future for ourselves and our patients!
About the Author
Written by Elliot Pearson who likes to write about dental web design and dental seo marketing for Dentist Identity