And this gleamed information from the Facebook and Twitterspheres could help your practice boost its social media following.
OpenSite, an Internet based educational encyclopedia, created an infographic on its research from the 2008 and 2010 elections, the only two to have been affected by the mass popularization of social media.
OpenSite’s findings include:
- 9 out of 10 Senators and Representatives have Twitter accounts.
- The candidate with more Facebook friends has won their election 81% of the time.
- 4 out 10 people will use social media to help them make their decision before Election Day.
What can a dental practice do with this information?
Personalize and utilize this information to give your practice its best showing in social media.
For example, OpenSite also found that during the 2010 Presidential Election, one direct message was sent to 60 million Facebook users. This affected enough people that an additional 340,000 people voted in the election. That’s a pretty staggering result for so little effort.
Direct messaging is a Facebook tactic that is not implemented very often, but this study clearly shows that it is effective in swaying people’s opinions and calling them to action. Send your followers and clients a message to their Facebook and Twitter accounts thanking them for being loyal customers.
If you have a small enough client base, try to address each patient by name and customize the message a bit if you can.
To give your practice an election-style boost, look to your cities’ publications. Most cities’ main publications have a Top of the Town or Best of City “election” once a year that allows residents to vote for their favorite restaurants, shops and health services. Encourage your patients to vote for your practice.
Some cities already have a share button for their social media pages that show people have voted in Top of the Town polls. Your practice’s social media pages can also have posts that say, for example, “I Voted For Austin Bluffs Dental for Top Dental Practice in Colorado Springs” and encourage followers to like, share or Tweet by also writing a command such as “Share this post if you have voted for us!”
While it’s not necessary, it is very helpful to offer a small incentive such as a free power toothbrush or discount on their next appointment for sharing their vote for your practice.
Keep in mind, this study is only from the past two elections, and social media has become increasingly popular since 2008, so the science behind this study is not rock-solid. But it does indicate the growing trend toward using social media as a new source and an important decision maker for an increasing amount of people. Take a look at the infographic and see how you can customize this information for your practice.
Austin Bluffs Dental’s “President” Dr. James W. Kearney, rules the social media land by making his online persona, “Flat Kearney” a constant online presence.