Your Own Dental Website FAQ
So you’re thinking about having your own dental website? Well, give yourself a pat on the back. In this day and age, people are extremely reliant on the internet.
In this day and age, people are extremely reliant on the internet. Chances are that your prospects no longer flip through the Yellow Pages or have a subscription of the local daily which means that traditional marketing techniques are no longer that relevant, and it’s time to put your practice online.
But before you start doing your celebratory lap, you need to start asking a couple of important questions first.
Is your website attractive?
Yes, you should never judge the book by its cover. Although you might subscribe to this age-old adage, most of your visitors do not. The first thing that visitors notice about a website is how attractive and put-together it is.
Yes, your website might be contain enlightening content but if the website as a whole still fails to engage with your visitors because the misplaced graphics and the conflicting colors are too distracting, then chances are that your visitors will just click back and choose a different link instead. Marketing-wise, the best way for you to make a good first impression online is by having a professional website.
Do you have helpful content?
If your website is just all about eye candy, visitors may linger for awhile but won’t really find anything helpful and will move on to the next website. Not good. The entire point of having a website is so that you have online presence and, more importantly, so that you can convert the people which you have lured into your website into paying patients.
You need quality content for you to do just that. Aside from posting helpful, informative content, make sure that you also include the tidbits of information which any prospect needs to actually reach you like your contact numbers, complete clinic address and your operating hours.
Is your website mobile phone compatible?
Before you make objections and say that it’s too soon to be worrying about going mobile when you’re still in the process of having a regular website, stop and try to be reasonable. Although you’re still new to cyberspace, your prospects no longer are.
They have been living with the help of the internet for a couple of years now and chances are that most of them are still connected to the internet through their mobile phones. With a mobile website, your prospects can start booking appointments through their smart phones while having lunch.
Categories: Dental Marketing
Topics: Tags: clinic address, dental, dental marketing, dental website, dental website marketing, dentist, good first impression, Information, informative content, marketing techniques