That being said, it doesn’t mean that Ryan Gosling or any other A-list celebrity will be walking into your practice any time soon.However, you may get to clean the teeth of a local celebrity or their kin. Perhaps a local news anchor’s child has had their teeth cleaned at your dental office recently. This could be a great opportunity for your practice to create a YouTube video. Kindly ask the news anchor if they would be willing to ‘get the scoop’ about their child’s dental care. An associate can make a quick video and upload it to YouTube.
Why look into YouTube? There is always the opportunity for your video to go viral. The YouTube community offers any person or business the opportunity to go from an un-known to a household-name overnight. This has happened to current celebrities like Rebecca Black after her music video “Friday” went viral. A viral video can also boost Twitter followers and Facebook “likes” for the person/business who posted the video.
So how do videos go viral? How can one video become so popular amongst the more than 48 hours of video that are uploaded every minute to YouTube? Here are 3 simple reasons videos go viral.
Celebrities, often those who have television shows, will tweet about the video or will feature the video on their show. Countless videos like Rebecca Black’s Friday and Double Rainbow got their start this way. Tosh.O, Jimmy Kimmel, and other host celebrities are a big reason why videos go viral. Reach out to local celebrities in your community. A college athlete? A local political figure? Any effort counts.
Everyone loves inside jokes. Better yet, everyone loves to be a part of an inside joke. When a video becomes popular it is also likely to be prone to parodies or remixes. The great part about parodies is that anyone can make one, thus skyrocketing their own 15 minutes of virtual fame on YouTube. An example of a viral video with countless parodies is LOL cat and Carley Rae Jespson’s home video made for her song Call Me, Maybe. Does your office have a funny tradition they do? Think how you could make it into a video that friends, family and patients could mimic in their own way!
Another feature of viral videos is that they are unique. It must be different and unexpected in order to stand out from the millions of videos on YouTube. Some known viral videos, such as Bike Lanes by Casey Neistat, use unexpected comedy to catch a viewer’s attention. Get creative with your team!
One of the most popular dentist videos that have gone viral is David after Dentist. This video was taken by a father after his son had a tooth removed. Similar videos have been uploaded of family members after waking up from getting wisdom teeth or other teeth removed. Watch David at the Dentist here http://www.youtube.com/watch?v=txqiwrbYGrs
Green Valley Kids is a pediatric dental practice located in Denver, Colorado, beginning to implement some of these strategies.