Everyone knows that the Internet is the future, and advertising online is the way to go.
If you run a dental practice, whether it’s a small site or a large operation, you most likely realize how limited your local clientele can be. There’s only so many people living nearby that will find out about your business organically. You need to expend your market, and that usually goes through online means.
But the problem is always the same, what works and what doesn’t. You don’t want to waste your time doing things that will bring you no visitor, and no client. It used to be that article directories were the places to go, because they could easily be indexed by Google and other search engines.
Why Posting Articles on Article Directories Doesn’t Work
But recently these engines changed the way they work, and site indexes or dental link exchanges just don’t work anymore. Instead, guest posting is what you should be looking at. Here’s why you should guest post about your dental practice.
It used to be that Internet marketers only worried about short term benefits. Spamming your site name to hundreds of link exchanges may have seemed like a good idea five years ago, but it just isn’t that effective.
First, no human is going to go through these sites, so that’s not a benefit. And then, even search engine bots are becoming much smarter, and ignoring these exchange sites like the plague. So all that hard work is completely useless. Instead, doing some article marketing is the way to go for several reasons.
Dental Article Marketing
First, if you write about your dental practice, right away you are creating useful content, not only for a search engine like Google but for real people as well. That content is valuable, and will get people to go and try to find out more at your site. Google will never penalize you for actual articles, since it’s real content, unlike link exchanges which were just a bunch of links to sites.
But then, why guest post? Why not simply post your content to your own site? The point of guest posting is to bring in new audiences. The way it works is simple. First, you have to find other blogs and sites about the same niche, in this case, other dental related sites like WorlDental.org.
Then, start interacting with the people behind these sites. Find out what they do, what they like to write about, and so on. Then, think of subjects that could be worthwhile to your own clients, but also the visitors of those other sites.
All you have to do after that is ask the owner of the site if you can have a guest post on their site. It’s a win-win for everybody. They get a free post that their readers will enjoy, you can reach a new bunch of people and incite them to come to your site, and visitors of that site get some useful information.
A good guest post will contain things that people will be interested in. Don’t write everything in it, leave them wanting more, so that they will go to your site. At the bottom of the guest post, make sure you write your name along with what you do, and a link to your business site. Doing a few guest posts every week is an amazing way to get known and bring in new audiences.
Try it out, submit your guest post for free on WorlDental.org — Dental Health Magazine, popular dental website with more than 80,000 visitors per month.