The endurance of your dental practice or any career for that manner is greatly dependent on how you advertise to attract new patients.
In this day and age, more and more dentists are discovering and using the power of the Internet as the newest and fast-rising advertising media tool to get better quality patients.
They do this by making Web sites for their practice, but only a few of them know how to use its force and harness its full potential.
If you want to get your Web site known, here are three initials that a dentist should use when it comes to Internet marketing in order for you to boost your Web site into the first page of search rankings.
1. Dental Marketing: SEO
To be found instantly, the SEO or the Search Engine Optimization is one of the tools you have to use to up your Web site’s exposure. SEO simply is a process of improving a Web site’s search-ability to make it more ‘search-engine friendly’ as possible.
By optimizing, it aligns the content of your Web site and page tags with the words patients constantly type into search engines to find products and services. It also involves observing key search terms and making the required changes which is a good practice to rise steadily in search engine rankings and to be noticed by potential patients.
2. Dental Marketing: PPC
The Pay-per-click marketing or PPC is a marketing strategy that uses clickable ads to individuals who are performing online searches. These “pay-per-click” ads are cost-effective and appear on search engines such as Yahoo or Google.
3. Dental Marketing: PR
PR or Public Relations is a way of marketing your dental practice through the Internet media to promote directly to your potential patients without purchasing advertising time or space in the comfort of your home. One of the successful keys of Public Relations in promoting is good and simple writing.
In your Web site, one should have a good and straightforward profile about you and your practice. Aside from the Web site, you can use PR in social media like Facebook to further your media exposure. Old-fashioned PR like press releases or patient-to-patient recommendation would also be good as well.
These initials are the right tools to use to further the potential of your Web site. If used in the right way, these three initials could give you and your practice a good name recognition, easy search-ability, and media exposure all at the same time with less amount of cost and time and without the unnecessary guesswork of how to market your practice.
With these three initials that spell success, the cost and time that you spend on these can also improve your yield of another initial – your ROI or Return of Investment.
Elliot Pearson writes about Websites for Dentists and Dental Marketing Solutions.